Tuesday, 25 February 2014

Cut For Evans



Cut For Evans-Bold designs for edgy fatties

Over the last week the plus size blogasphere has been buzzing like a jar full of bees about  the new range launched by Evans.
Called 'Cut for Evans' words like "edgy' "the future of plus size fashion" and "groundbreaking have been bandied around and at first glance the collection does seem quite exciting. 
Perhaps unsurprisingly its been a bit of a divider with some rather heated debates taking place on the Evan's Facebook page about whether this collection is "flattering" for fatties. You know my feelings on this subject. After all I did coin the hastag #f**kflattering and I think its quite exciting to see such in your face prints dominate an entire capsule range. 

F**k Flattering this stuff looks exciting

The roots of this collection are quite inspiring. Evans launched a competition last year for students from Bournemouth and Kingston Universities, known for their strong print and knitwear design divisions, and the prize was to to see their designs launched online and at Evans' flagship store.
The winners were Alice farrow who has designed some very bold contemporary prints and Rebecca Partington who has definitely thought outside the box with her knitwear.

The collection

I was invited to the launch of the collection at Evan's Marble Arch flagship store but Virgin Rail and the recent storms we have been having saw fit to scupper my plans but from the snaps I've seen of the event and subsequent media coverage  its definitely a brave design move from Evans.
On the rails at Marble Arch
(photo by Katie G)

My favourite pieces are without a doubt the yellow scuba cut out shift dress and the bright  long line tunic and matching skirt.
I'm yet to get my hands on any of the collection  (watch this space) but as I always turn to my fave trusty plus size blogger babes to see how things will look here are some of the pieces as seen on the tinterweb over the last few weeks.
Looking amazing but how does it translate off the manequin?
Cass from one of my fave blogs Plump Parsnip did a fab review of quite a few pieces. I particularly loved her in the blue print jersey shirt £39.50  and blue abstract tapered trousers £39.50 I think Cass looks like Rachel from Blade Runner reimagind by Klimt. I'm so in love with her in this outfit its insane.

Cass Plump parsnip-owning this outfit

 Georgina from Fullerfigurefullerbust and Mel from Under the sea both tried on some of the collection at the launch night. I'm loving the colour clash of the pink and green midi tube skirt £28 and shirt Georgina is wearing. Its cute and fun but sexy too. 
Mel has zeroed in on my two fave pieces and its good to see how it works on her shape as its very similar to mine. 
(photo courtesy of Debz from Imawannabeprincess)


The fabulous Danielle Vanier reviewed my top pick the Yellow scuba dress  which is £45. I loved how this looks on her.The purple Sleek lippy matches the purple in her dress perfectly. This is probably similar to how I would style this. Black tights and flats. Its really lovely.I was worried this might look shapeless on but as you can see on Danielle it does cling slightly to the waist which is great. 

Dan Van taking scuba to a whole new level

 Callie from From the corners of the curve looks completely fierce in the tunic dress £49.50 I am so inspired by her eighties take on this tunic and think putting it with sneakers is so stylish.This picture of her has made me want to buy this. Simples.

Here is Debz from Imawannabeprincess rocking the knitwear. This abstract print bolero £45 is definitely a bold print but I am weirdly drawn to it, especially seeing it worn under black. I'm not mad on the high fastening as this does make cardigans on ladies blessed with big banger's fan out in a triangle but the pop art print is quirky cool.


Katie from Toodaloo Katie also looks great in the tunic dress. This dress is definitely looking to be one of the more wearable pieces from the collection.
Katie G looking very cute in the tunic
So there is the collection. My thoughts, I adore certain pieces and absolutely love Evans for bringing in fresh new designers unafraid to try out bold crazy designs on plus size clothing. I wish more of the pieces were dresses and that the dresses that are there were more fitted. A swing dress in one of these designs would make me weep.Evans tend to favour the tunic style (they did this with the Clemence Rebeiro collection last year (featuring lobsters and lipstick marks) it is a really hard shape to pull off and doesn't look great on me so I tend to belt them in (which covers the print) so I was a little disappointed to see this style prevail again but I'm still delighted to see something unique and quirky available in a plus size on the high street. 
Whats your verdict? Does it tickle your pickle?
Thanks so much for the beautiful bloggers who let me use their photographs. I adore you all.

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4 comments:

  1. When I first saw the collection i thought it was great for younger, bolder women, but couldn't see myself wearing it. Now I am desperate to try on the jumpsuit and the tube skirt. i would also want the yellow dress, if it came in a fit and flare option to accommodate a fat bottomed girl! I have to agree with you, the tunic shape Evams favours is off putting to me. I would have bought some of the Clements Ribeiro collection last year, but it was really unforgiving to a bottom heavy pear shape. What i like most about the cut for Evans collection is that they finally have the price point right. Too many of their capsule collections end up in the sale bin out of season because they are priced too highly to begin with. This is a cat-walk collection to rival many designers at purse-friendly prices. (P.s. I think you would rock the hell out of that scuba dress)

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  2. I LOVE the tunic and the bolero jacket. I need to rob a bank! x x

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  3. OOOh, sorry, but I think it's horrible and the slightly nicer pieces would only work on a very young girl. I'm not a big fan of Evans, I appreciate them trying to be trendier, but no doubt they wont have this collection in my local store anyway, their special collections only go to their flagship stores.

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  4. I have to say I'm not a fan of these clothes because those prints will date really quickly. They are definitely more for the younger curvies!

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